Eminem was arrested on weapons charges, George W. Bush announced he was running for President, Tiger Woods won his first U.S. Open, Richard Hatch won the first Survivor, Randy Couture fought in UFC 28 and while all that was happening.... Silver Star CEO Luke Burrett was in his seventh year of business, kicking it at a sweet little spot in Costa Mesa, slinging jewelry and getting ready to produce some of the very first Silver Star Shirts...and of course raising the bar with some advertising that was way ahead of its time!!
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