by admin
29. October 2009 00:00
For Immediate Release:
(IRVINE, CA) - Silver Star Casting Co. is introducing their edgy lifestyle brand into the kids' clothing market under a licensing agreement with New York-based manufacturer, BT Kids Design Group to create boys' wear for sizes 4-7 and 8-20. Silver Star will debut a range of tees for Spring 2010, followed by a full collection launch of tees, 2-fers, hoodies, wovens, denim and outerwear for Fall 2010. "We at BT Kids are very excited about this opportunity to bring Silver Star to the kids' market," said BT Kids president, Brian Root. "We look forward to the full collection launch for Fall 2010." With the brand's popularity among action sports fans and mixed-martial-arts devotees, Silver Star hopes its graphic appeal and street sensibilities with resonate with the kids' market. "We believe our philsophy around the champion spirit will resonate with parents and kids alike," said Silver Star Casting Co. chairman and CEO, Luke Burrett. The Silver Star boys' wear collection is geared towards Bloomingdale's, Nordstrom's, Macy's, Dillard's and better specialty stores.
About Silver Star Casting Co.
Silver Star Casting Company is an "in demand" lifestyle clothing brand with an innovative style. Based in the apparel hub of So. California, Silver Star delivers trend setting merchandise to retailers nationwide. Seen on athletes and celebrities alike the brand is available through Macy's, Dillard's, Tilly's, Journey's, Pac Sun, and more. In over 3,000 doors nationally and over 45 countries globally, Silver Star has been defining and setting apparel trends for over 16 years.
About BT Kids Design Group
BT Kids Design Group is a 60 year old children's apparel company. Manufacturing boys and girls apparel from newborn through size 16, with distribution ranging from the marts to better department stores. BT Kids currently holds licensing for major brands like Dr. Seuss, Nicole Miller, and Umbro, along with their own brand, Baby Togs.
